Our story began in the 1970s, when a surfer broke with tradition and decided to live by his own unique rules. After realizing that life as an accountant wasn't for him, Brian Smith moved to California and realized he wanted to make sheepskin shoes. With a dream in mind, Brian bravely pursued his passion, forever redefining his life and our culture.

Now, we honor our origin story while fully living in the present. Now and forever, we're here for you. Those who refuse to be defined by convention. Our passionate community who represent UGG like no other. Those who have been with us since the first pair of classic boots. Our new best friends. All of you. Through it all, we're here to make products that last. Quality construction and responsible materials are at the core of what we create for you.
Discover our story